How to Run a High‑Converting Group Buying Campaign: 5 Proven Models Brands Can Use to Scale with Creators
As online shopping becomes deeply embedded in everyday life, group buying—also known as community commerce or collective purchasing—has become one of the fastest ways for brands to boost visibility and drive immediate sales.
A group-buy campaign is initiated by a “host” who gathers a community of buyers to purchase together at a preferential price. This creates a triple‑win situation: consumers enjoy exclusive deals, creators earn commission, and brands generate high‑volume orders in a short window.
