VIGILL
VIGILL is a classic feminine hygiene brand that faced challenges when entering the conservative Malaysian market.
Campaign Objectives
Targeting young female audiences, the campaign broke away from traditional unboxing formats by collaborating with distinctive creators who showcased diverse and authentic video styles. This approach successfully boosted VIGILL’s brand exposure and awareness in the Malaysian market.
Execution Strategy
The campaign brought together creators with distinctly different styles, using immersive storytelling and multi-angle perspectives to highlight the features of the VIGILL product line. Creator Mickey addressed feminine care topics that resonate with women, building a sense of trust and intimacy — “like chatting with a close friend” — through genuine product experiences. Meanwhile, 炸魚 (Fried Fish) composed an upbeat yet playfully ironic song that made the brand stand out through creative music content. The video achieved an impressive 135% view rate, effectively driving engagement and click-through conversions.
