Nothing
Nothing is a British startup brand specializing in smartphones and audio products, known for its minimalist design and innovative technology. Its first over-ear headphones, Nothing Headphone (1), combine transparent aesthetics with premium sound quality, targeting Gen Z, trendsetters, and tech enthusiasts.
Campaign Objectives
Leverage influential KOLs to build strong brand awareness among Taiwan’s Gen Z audience, igniting a new wave of excitement in the post-Apple era!
Execution Strategy
A lineup of musicians and trendsetters joined forces to endorse the brand — from Warner Music artist Dena, hip-hop rapper Sowut, to dance instructor SSS — showcasing Nothing’s stylish attitude through diverse musical and street-inspired expressions. Each video was produced with cinematic transitions and professional-grade audio, successfully engaging the Gen Z demographic and amplifying brand visibility and buzz. Notably, Dena’s video alone achieved over one million impressions, perfectly capturing Nothing’s “Style × Quality” brand appeal.
