Heal You
HealYou is a Taiwanese tech-based matchmaking platform that connects users with licensed psychologists, offering a one-stop, safe, and comforting space for emotional healing.
Campaign Objectives
This campaign targets audiences in the technology and finance industries, as well as Taiwanese communities both domestically and overseas. By using psychological quizzes to quickly build emotional connections, the goal is to effectively promote online psychological counseling services.
Execution Strategy
Selected both local and overseas KOLs who frequently share personal growth content to create warm, authentic storytelling that naturally introduces Heal You to a wider audience. Given the strict regulations around psychological counseling that limit direct promotion, the campaign adopted a soft-sharing approach to successfully build brand trust and communicate the values of healing and personal growth. The content focused on the platform’s flexibility and convenience — highlighting features like easy booking and no-contract consultations — emphasizing Heal You’s dedication to user experience and genuine emotional support.
