APIXINTL
APIXINTL focuses on the innovation and development of Japanese minimalist home appliances. Its product designs have been honored with the Japan Industrial Design Award and the German Red Dot Design Award.
Campaign Objectives
This campaign focuses on promoting the cold press juicer, generating a large volume of Reels short videos to showcase how the Anbonso Cold Press Juicer fits into various everyday scenarios — bringing health and convenience to health-conscious office workers and families.
Execution Strategy
Five diverse KOLs were carefully selected to reach different audience segments through a targeted communication strategy — from young people embracing healthy living and joining the trending #CeleryJuiceChallenge, to parent influencers sharing family-friendly juice and ice cream recipes. The videos emphasize the product’s easy-to-use design, highlighting key features such as a wide feeding tube, easy cleaning, and simple operation, which align with modern consumers’ top priorities. Combined with clear CTA prompts, the campaign successfully converted high content engagement into strong sales performance.
