ALLEZ
Allez Voyager Suitcase is designed for independent, brave, and dream-chasing women of the new era. It embodies the belief that design is not just about space — it’s about holding expectations, memories, and a little bit of spontaneous shopping.
Campaign Objectives
The campaign focuses on promoting the new product launch, aiming to highlight the core advantages of the suitcase through Reels short videos. The goal is to create social buzz and strengthen the brand’s core identity.
Execution Strategy
Six sophisticated and charismatic female KOLs were selected to represent the brand. Through cinematic storytelling, lifestyle challenges, and a fresh, natural video style, the campaign immersively showcases the perfect balance between fashion and functionality in the suitcase design. All video content was also authorized for Meta ad placements, transforming the brand’s core value of “elegant style × travel functionality” into stronger conversion performance.
