The Role of Influencers in Social Commerce

Written by
Derrick Ho
Published on
February 26, 2025

Influencers as Catalysts

Influencers play a crucial role in social commerce, acting as catalysts for brand awareness and consumer engagement.

Building Trust

Influencers have established trust with their followers, making their endorsements powerful tools for brands.

Creating Authentic Content

Collaborating with influencers allows brands to create authentic content that resonates with audiences, driving conversions.